Estee Lauder Gifts to Delight

Challenge

With global assets that had little relevance to China, we had to develop an idea that was relevant and resonated with the local audience, whilst still aligned seamlessly with the global concept.

Idea

ESTEE LAUDER’S GIFTING WONDERLAND

The perfect indulgent confectionary fantasy has arrived. A unique retail experience that is the sweetest dream come true, Estee Lauder’s Gifting Wonderland is designed to transport shoppers into a decadent gifting world, creating happy memories and discovering irresistible gifts as they wander through a luxurious candy shop.

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