St. Ives Scrub 101

Insight

Everyone’s skin is unique, just like every St. Ives scrub. But there’s a scrub out there that’s perfect for you on your skin.

Idea

With nature on your side, we’ll help you find your perfect scrub that will help you achieve clearer and brighter skin with each use.

To educate consumers and generate an uptick in sales and conversions for the brand, we launched a 360 campaign that included KOL activation, social, digital and e-commerce/trade assets to increase awareness of St. Ives’ scrub variants.

The Shopee LIVE event alone generated total of 7.6K views, the highest number of LIVE event views on Unilever International Official’s Shopee store. Moreover, sales on event day (23 Aug) was 4 – 5 times higher than regular sales, with more than 50% of main LIVE exclusive bundles sold.

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