Burger King Korean Dynamite

Insight

Our love of all things Korean knows no bounds. From BTS’ newest dance to queueing up for hours for KBBQ, when Singaporeans love something, we go all out. Korea’s spirited entertainment scene, beauty trends and food options certainly got us hooked.

Idea

Ride the k-culture wave and channel that passion and love into Burger King’s latest Korean Dynamite Burger — the perfect companion for bingeing kdramas or MVs. Inspired by favourite Korean flavours, these indulgent LTO menu items switch things up with a more binge-worthy option, offering an explosion of flavours for food adventurers.

Lighting social media up like dynamite, the three videos generated a total reach of over 22K, with the hero video performing almost 4 times better than a similar launch video in June.

Other work

Burger King Get Lucky

InsightGen Zs are rewriting traditional identity narratives and defining a new set of rules that are ever-evolving. Brand choice is an extension of who they are and what they stand for. Brands need to actively challenge outdated identity tropes, reconstructing new...

Burger King Taste of Singapore

InsightSingapore is unique in its own right. We have built for ourselves a land where people of different races, languages, flavours and religion can all call home and unitedly identify ourselves as Singaporeans. On National Day, it doesn’t matter who we are...

St. Ives Scrub 101

InsightEveryone’s skin is unique, just like every St. Ives scrub. But there’s a scrub out there that’s perfect for you on your skin. IdeaWith nature on your side, we’ll help you find your perfect scrub that will help you achieve clearer and brighter skin with each...

Estee Lauder Re-Nutriv 2021

ChallengeTREX are sales drivers for the Travel Retail environment. However, there were insufficient assets highlighting Estée Lauder’s Re-Nutriv TREX sets. We needed to create TR-specific TREX assets to highlight the availability of these sets strategically and...