Guerlain ION PR Seeding

Insight

Bees are the link between everything that we encounter and everything that we are. By protecting the bees, we are protecting the beauty of nature, revitalising the ecosystem and ultimately the whole planet.

Idea

Through a carefully curated experiential journey in the form of the “Be(e)loved garden”, we help consumers become as involved as beekeepers, co-sharing the vision of a more beautiful, sustainable world. Thanks to the bee’s life-giving powers, fields of flowers blossom once again opening a field of possibilities that will never cease to amaze.

Other work

Burger King Get Lucky

InsightGen Zs are rewriting traditional identity narratives and defining a new set of rules that are ever-evolving. Brand choice is an extension of who they are and what they stand for. Brands need to actively challenge outdated identity tropes, reconstructing new...

Burger King Taste of Singapore

InsightSingapore is unique in its own right. We have built for ourselves a land where people of different races, languages, flavours and religion can all call home and unitedly identify ourselves as Singaporeans. On National Day, it doesn’t matter who we are...

Burger King Korean Dynamite

InsightOur love of all things Korean knows no bounds. From BTS’ newest dance to queueing up for hours for KBBQ, when Singaporeans love something, we go all out. Korea’s spirited entertainment scene, beauty trends and food options certainly got us hooked. IdeaRide the...

St. Ives Scrub 101

InsightEveryone’s skin is unique, just like every St. Ives scrub. But there’s a scrub out there that’s perfect for you on your skin. IdeaWith nature on your side, we’ll help you find your perfect scrub that will help you achieve clearer and brighter skin with each...