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WISH UPON LA MER

LA MER HOLIDAY OUTPOST
@ CHINA DUTY FREE GROUP (CDFG)

BRAND EVENT & ACTIVATION

SANYA, HAITANG BAY, CHINA

Showcasing a World of Winter Wonder by La Mer in an immersive and experiential way through a global collaboration with Jacky Tsai to connect with our shoppers during a high traffic shopping moment and promoting the most giftable products this festive season. 

Shoppers are led to discover the aurora lights and a starry night sky through an AR photo opportunity as part of the engagement activity near the entrance of the outpost. Guided by hope and luminosity, shoppers are asked to follow the spark of a shooting star over the mountains and glaciers into the icy cave of wonders. They go on a journey of endless discovery to find the magical rewards of the sea. This immersive whimsical aurora glows with enchantment of the cave where dreams meet reality to unlocking the mysteries and power of the sea. 

SCAN TO PLAY

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ESTEE LAUDER HOLIDAY  >>