LIVE THE LIFE OF
BEIJING T2 & APAC
To open the world’s first dedicated Re-Nutriv flagship store at Beijing T2, an exclusive digital iPad content and quiz was designed to elevate consumer engagement and trial. This tool would perfectly complement other education tools such as a claim table with ‘lift-and-learn’ technology to help educate customers on Re-Nutriv products and rituals.
Re-Nutriv was boldly launched under the tag ‘What makes a cream worth US$115?’ and it revolutionised luxury skincare at the time. In the same way, the iPad content re-told the brand story of Re-Nutriv in an aspirational format, appealing to today’s modern luxury consumers tastes. Other work also included photography and packaging design of travel-exclusive Re-Nutriv gift sets.