GIFTS TO WIN HER HEART
ESTÉE LAUDER X CHINA DUTY FREE GROUP (CDFG)
BRAND & RETAILER COLLABORATION
SANYA, HAITANG BAY, CHINA
For the December holiday season, Estée Lauder partnered with CDFG to win the hearts of shoppers at Sanya HaiTang Bay Mall, China. Estée Lauder’s Holiday Townhouse illustration by Megan Hess was brought to live into a towering gifting pop-up filled with the brand’s best selling products and travel-exclusive gift sets.
This 360 immersive Holiday takeover included banners, ads, small outposts, Holiday Set packaging and a full store makeover of the Estee Lauder boutique in CDF mall. The official opening day, 14th December, was attended by Global ambassador Yang Mi and many high-profile KOLs.
Chinese Livestreamer 江南 BoyNam had over 1.7 million Weibo fans watching his live stream of the event. The event was also launched with a custom, whimsical animation inspired by the illustrations of Megan Hess.
According to China Duty Free Group Vice President of Central Merchandising Division Terry Chua, the exhibition will give seasonal shoppers in CDF Mall 'A Christmas to remember’.