ARE YOU #PICTUREPERFECT?
ESTÉE LAUDER X DFS
BRAND & RETAILER COLLABORATION
Creating the 360 consumer journey #PicturePerfect activation in City of Dreams, Macau was immensely exciting. Shoppers were invited to a Red Carpet experience to discover backstage secrets and enjoy exciting activities within the activation.
The main photo opportunity was the Paparazzi Camera Arcade that was centre stage of the event space. Shoppers could experience an express beauty service at the backstage make-up station and be selfie-ready for their #PicturePerfect moment with Estée Lauder.
Engagement activities took the form of a Meitu Hoodie On-Off beauty transformation game that applies the #PicturePerfect look onto the shopper, they also get to take home a photo print-out as a souvenir.
The #PicturePerfect passport sticker booth was also a hit with shoppers who were gifted a transparent passport cover and sticker set with every purchase of the gift set.