HIT RESET TONIGHT
ADVANCE NIGHT REPAIR
MOTION GRAPHIC CONTENT CREATION & SPECIAL SITES VIDEO ANIMATION
To support the launch of ‘Travel S.O.S.’ campaign, customised and curved transparent LED screens were introduced across selected APAC travel retail sites to play a special LED motion animation. The motion animation story reinforced Estée Lauder’s ‘Travel S.O.S.’ message to shoppers and created strong visual impact in airports and downtown sites.
Customised video animation that leveraged Global assets was also created for large-scale special sites like Shinshigae 360 media wall in Korea.